Case Study: Dutch Marine Ingenuity
Read this chapter to learn about a family-owned dredging and marine engineering business that has managed to survive and prosper over 150 years due to entrepreneurial ingenuity and continued commitment to its people and environmental sustainability. It takes you through the company's evolution and the challenges of being profitable and responsible while aiming to achieve four SDGs.
As a marine dredging and engineering company, what challenges does Van Oord face in attempting to be profitable and protect the environment? How does the company leadership and culture inspire entrepreneurial ingenuity?
Van Oord: Dutch Marine Ingenuity
The key factors in this
case study are strong
leadership and
entrepreneurship,
practical vision,
innovative drive,
operational excellence,
can do mentality,
window of opportunity.
In an era dominated by multinational corporations, family-owned businesses find it increasingly hard to compete at a global level. Yet the Dutch dredging and marine engineering business Van Oord has managed to survive and prosper after expanding its operations from the Netherlands throughout the world. It has achieved this by a policy of judicious mergers, entrepreneurial ingenuity, technical innovation, long-term planning, and a deep involvement by successive generations of the Van Oord family.
Source: Jac. G. (Koos) van Oord, Robert Low, and Johanna Noom, https://archive.org/details/Breakthrough2180910/page/n151/mode/2up
This work is in the Public Domain.