BUS604: Innovation and Sustainability

When solving a design problem, look to nature first. You will find inspired designs for making things waterproof, aerodynamic, solar-powered, and more. Watch this video, which reveals dozens of new products that take their cue from nature with spectacular results.

How can biomimicry and the natural genius of nature inspire sustainable innovation? What if every inventor asked: how does nature solve this? What are some other problems worth solving?