The Circular Economy as the New Normal
This case study explores the steps that must be taken to apply circular thinking in the real world. It gives examples, shares experiences, and discusses the importance of a multi-stakeholder approach. It also describes the need for upscaling and innovation from a pragmatic and programmatic approach and shows how implementation gaps can be bridged.
Why is cooperation in the value chain needed at a multi-stakeholder level? If capitalism and industrialization are responsible for social and environmental degradation, what economic reforms are needed to create a circular economy?
Just Do It
Think about the consequences before the start: a wise approach that usually takes some time to research, plan and subsequently carry out the plan. In current times this seems insufficient. Results of research are not sufficient to determine the right course, due to the volatility of change, systemic nature of issues and many existing, and even opposed, interests. This causes an 'analysis paralysis': the paralyzing effect of not (entirely) overlooking the situation. As a result initiatives are not handled as fast as hoped. It is important to create an environment where the goal remains stable, while the road to get there is not.