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BUS501: Strategic Management
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BUS501 Study Guide
Course Introduction
Course Syllabus
Unit 1: Introduction to Strategy
1.1: Definition
Introduction to Strategic Management
Identifying Strategy
The Art, Science, and Craft of Decision-Making
1.1.1: Strategy
Ask the Right Questions
1.1.2: Markets
Market Structure
Other Market Structures
Perfect Competition
Monopoly
1.1.3: Firms
Pricing and Firm Objectives
Developing Organizational Objectives and Formulating Strategies
1.2: Strategic Hierarchy
The Hierarchy of Strategies
1.3.1: Industry Classification Systems
North American Industry Classification System (NAICS)
SIC Division Structure
1.3.2: Porter's Five Forces
Developing Strategy through External Analysis
Porter's Five Forces
The Five Forces of Industry Competitive Advantage
Study Sessions
Study Session: Unit 1, Part 1
Study Session: Unit 1, Part 2
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 1 Written Exercise
Unit 2: Strategic Planning
2.1: Organizational Goals
Lao-Tze's "Tao Teh King"
Developing Mission, Vision, and Values
Developing Vision and Mission Statements
Strategic Planning and the Final Product
2.2: SWOT Analysis
SWOT Analysis
An Overview of SWOT Analysis
How to Conduct a SWOT Analysis
Strategic Management in the P-O-L-C Framework
Strengths, Weaknesses, Opportunities, and Threats
2.3: PEST Analysis
How to Conduct a SWOT Analysis with a Strategic Orientation Round
PEST Analysis
PESTEL: A Framework for Considering Challenges
2.4: Factors of Success
Making Strategy Effective
Study Sessions
Study Session: Unit 2, Part 1
Study Session: Unit 2, Part 2
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 2 Writing Exercise
Unit 3: Creating Competitive Advantage
3.1: Competitive Advantage
Generic Strategies for Competitive Advantage
Competitive Advantage
The Value Chain
3.2: Types of Competitive Advantage
Towards a Dynamic Theory of Strategy
Porter's Competitive Strategies
Understanding Business-Level Strategy through "Generic Strategies"
The Delta Model
3.3: Total Quality Management
Business Fundamentals
Study Sessions
Study Session: Unit 3, Part 1
Study Session: Unit 3, Part 2
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 3 Writing Exercise
Unit 4: Corporate Strategy
4.1: Growth Strategies
Sun Tzu's "The Art of War"
Growth Strategy
Growth Strategies for Start-Ups
4.2: Retrenchment
Corporate Strategies
Strategies for Getting Smaller
4.3: Corporate Strategy Selection
The GE Approach
Study Sessions
Study Session: Unit 4, Part 1
Study Session: Unit 4, Part 2
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Unit 4 Writing Exercise
Unit 5: 21st-Century Strategy
5.1: Enterprise Culture
Globalization and Unemployment
Competitive Advantage and the Value Chain
5.1.1: Socialization
Organizational Culture
5.1.2: Managerial Theories
MacGregor's Theory X and Theory Y
Ouchi's Theory Z
5.2: Innovation
Digital Disruption or Technology Enabled Strategy
5.2.1: Sustained Innovation
A Four-Part Recipe for Sustaining an Innovation Pipeline
5.2.2: Innovator's Dilemma
Understanding the Innovator's Dilemma
5.2.3: Research and Development
The Diffusion of Innovation
5.3: Global Strategy
What Is International Trade Theory?
Advanced Strategy
Study Sessions
Study Session: Unit 5, Part 1
Study Session: Unit 5, Part 2
Study Guide: Unit 5
Unit 5 Assessment
Unit 5 Assessment
Unit 5 Writing Exercise
Study Guide
BUS501 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS501: Certificate Final Exam
Option 2: Saylor MBA Entrance Exam
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BUS501: Strategic Management
Study Guide
BUS501 Study Guide
BUS501 Study Guide
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Completion requirements
Course Review
Video 1: Case Study & Final Exam Review Part 1
Video 2: Case Study & Final Exam Review Part 2
