Changing Minds

  1. Reason
  2. Research
  3. Resonance
  4. Redescriptions:
  5. Resources and Rewards
  6. Real World Events
  7. Resistances

Reason: Allowing members to understand the need for change.

Research:  Providing important information that supports the reason.

Resonance:  The understanding of change must reach to the core beliefs of members.

Redescriptions:  The basis for change must be expressed in multiple forms (numbers, graphics, etc.).  Schein suggests that the stories which bind members together are the most important.

Resources and Rewards:  Members must have the tools they need to complete the change, and a reward for success (beyond simply keeping your job).

Real World Events:  Change will not be successful if it doesn't relate to real life and what's occurring outside of the organization.
Resistances: Every human comes from their personal paradigms and resistance to change is inevitable, but can be overcome.

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