The Art of Choosing

Watch this lecture by Sheena Iyengar, a professor at Columbia University Business School, who studies how we make choices and how we feel about the choices we make. She discusses both trivial choices (such as deciding whether to drink Coke or Pepsi) and profound ones. Her groundbreaking research has uncovered some surprising attitudes about our decisions.

Source: Sheena Iyengar
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Last modified: Wednesday, November 22, 2023, 12:21 PM