DDDM changes how people make decisions. Before DDDM, many decisions contained an emotional component. With DDDM, decisions will be based on a more rational basis using data. Read this article to learn the impact of emotion-based decisions made in the past and the more sensible decisions derived using data.
Introduction
Nowadays the megatrend of digitalization creates new challenges for the entire business environment. These changing elements enforce organizations to reconsider their way of doing business, even to rethink their entire business model. Digitalization is today and will be in the future a key driver for change in organizations and especially the process how decisions will be made. IT leadership, as one important function in an organization, is currently forced to make major changes, as digitalization of products and services is transforming traditional business models across industries. IT is no longer merely an internal corporate function that provides services for the organization's employees, but IT services are becoming embedded into sellable products and services, too. In this new context, the focus on the wide area of decision-making theory is quite important, from a more rational view to a more emotional view. Analyzing decision making through the view of digitalization, completely new opportunities and approaches will appear in a close future. Setting the scene for the current state, a questionnaire was made with business and scholar professionals to understand the lack of opportunities and execution level of organizations. The strategic decision area of supply chain seems to be a fascinating field for research. The SCOR model is an accepted model of scholar and business, hence worth to be analysed.