BUS607: Data-Driven Decision-Making

This unit covered how data-driven information supports product development. During this unit, you incorporated data collection, data mining, sampling, data visualization, CRM and CLV, KPIs, and metrics to develop a product strategy. Remember, data-driven product strategies should (1) identify customer needs, (2) improve customer experience, (3) infuse data insights into product development, and (4) get employees thinking about the needs of the customer. You now have the skills to use data to make business and product decisions effectively.