Although this paper focuses on agricultural organizations and crises, the discussion of social media use applies more broadly. Pay special attention to the conclusions, recommendations, and implications.
Methodology
This study was developed and conducted within the constructivist paradigm, which
recognizes that each person has his or her own method of making sense of the world.
This approach led to a qualitative research design utilizing case study methodology to investigate
the research objectives. A case is a bounded system, selected because it is of interest to the research
objectives. Creswell and Poth state that a case can be defined with parameters
such as the timeframe to be studied and the place where the case occurred. For this study, the
system was three agricultural crises, bound by time (2011-2013) and location (High Plains region).
"Your case study is defined not so much by the methods that you are using to do the study, but the
edges you put around the case". To study a case, there is no specific form
of data collection methodology.
Purposive and snowball sampling were used to select a total of six individuals as
participants for this study. This sample size was sufficient for a qualitative study of this nature as
in-depth information from a small number of people can yield the data needed, especially if the
cases are information-rich.
Also, having varied perspectives on each crisis, which differed in magnitude, typology, and nature,
helped the researchers establish a maximum variation sample in which cases are selected to
illustrate the broadest range of information possible.
One-on-one, semi-structured interviews were conducted with each participant selected for
this study. A researcher-developed interview guide consisting of 17 open-ended questions was
used to guide the interviews. Each interview was audio-recorded to aid in transcription and data
analysis. Researchers also took field notes during each interview.
Interviews were transcribed verbatim, and data were analyzed using a constant comparative
method with open, axial, and selective coding. Following an initial review of all interviews, the researcher used NVivo 10 software for Windows in which key concepts, phrases, or terms were
organized into broad preliminary categories through open coding. From these initial codes, data
were further divided into several axial codes. Interview transcripts were evaluated several times as
the researcher continued to select additional information to include. Preliminary codes and
corresponding axial codes were then refined into a more cohesive system through several phases
of comparing, combining, and refining the codes until finally major themes were created. To form
a model, memoing, in which the researcher wrote down thoughts, feelings, insights, and ideas
about the research project, was used.
Trustworthiness and rigor were established through ensuring credibility, transferability,
dependability, and confirmability. Researchers used triangulation of multiple sources of data, peer
debriefing, and member checking to establish credibility. Transferability was established though
a maximum variation sample and thick, rich descriptions of the data. Dependability was ensured
through the use of an audit trail of all data collected, and confirmability was established through
the use of a researcher's journal in which researchers were reflexive and acknowledged their our
experiences may have affected their view of the research.
The nature of this study resulted in several limitations. Some potential participants were
unwilling or unable to participate which narrowed the number of possible participants. The limited
number of participants may make it easy to identify some of the individuals in this study, though
efforts were made to disguise their identities. Further, the location of the researcher compared to
that of the participants led to the use of telephone interviews for the majority of the participants.
According to Charmaz, face-to-face interviews are preferred, but telephone interviews are
more practical and allow greater uniformity in interview delivery making them an acceptable form
of data collection. Finally, data collection was limited to what participants were willing and able
to provide and what was accessible to the researchers online.