PRDV107: Crisis Communication

Practice writing three key messages about your favorite organization. Post your messages to the discussion forum. Review and respond to at least one other student's posts. As you respond, consider which message is the most effective and why.

1. Write three marketing messages that address the safety and value of a new social media application that helps parents keep track of their children's departure to and from their homes aboard school buses. Include that the cost for the app is only $10 to download. Each app can be customized with an individual child's genetic coding.
2. Next, write three key messages on how a technology company provides smartphones with the same social media applications to help locate lost or missing children during an earthquake disaster. The devices will emit a special beep when a human is discovered buried deep under rubble or within horizontal ranges from 20 feet to 1 mile. Include that there is no cost for the apps, smartphones, or operators using them to help locate the children. Everything is free and donated by one nonprofit company named "Help on the Way".