PRDV107: Mapping for Good: The Red Cross Story | Saylor Academy

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The Red Cross identified a need for social media implementation for humanitarian aid. Watch this short video to learn about social media's growing application for disaster response and how mapping and digital volunteers can help navigate a crisis.

Source: Andrea Ross, https://www.youtube.com/watch?v=e_8y77bAlMg
This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Thursday, 1 August 2024, 10:39 AM

Course Introduction

Course Syllabus

Unit 1: Crisis Communication Introduction

1.1: What Is Crisis Communication?

Introduction to Crisis Communication

Handling Crises in Communication

1.2: Crisis Planning and Response

Planning and Preparation

Crisis Planning

The Role of Public Relations in Crisis Management

Unit 2: Preparing for a Crisis

2.1: Preparing a Crisis Communication Plan (CCP)

Crisis Plan Overview

Planning

Planning Discussion

Six Steps of Disaster Risk Assessment

Crisis Communication Plan

Strategic Plan Discussion

2.2: The Crisis Management Team

Setting Up a Crisis Management Team

Case Study: The Role of Work Teams' Empowerment in Crisis Management

2.3: Responding during a Crisis

Crisis Response Tactics

Decision-Making during a Crisis

2.4: Dealing with News Media

Press Conferences

Press Conferences Discussion

Unit 2 Discussion

Unit 2 Discussion

Unit 3: Using Social Media during a Crisis

3.1: Social Media Considerations

Current Trends in Electronic Media

Creating a Social Media Policy

Social Media Plan Guide

Internet Social Networking Risks

Avoiding Social Media Suicide: Optimizing PR

3.2: Social Media and Crisis Communication

Managing Crisis Communication via Social Media

Mapping for Good: The Red Cross Story

Social Media and Disaster Response

Agricultural Crisis Communication Using Social Media

Social Media and Emergency Management

Utilizing Social Media for Information Dispersal

Unit 4: Designing a Crisis Communication Plan (CCP)

4.1: What Information Does a CCP Contain?

Writing a Disaster Plan

4.2: Designing a Crisis Communication Plan

Crisis Communication Plan

Crisis Communication Plan Discussion

Crisis Communication Plan Tips

Creating a Crisis Communication Plan

4.3: Testing a Crisis Communication Plan

Conducting an IR Tabletop Exercise

Unit 5: Developing Strategic Messages

5.1: Tell Your Company's Story

The Importance of Public Relations: UPS Case

Storytelling and the Information Strategy

Key Questions to Answer

What Is a Message Strategy?

Message Writing Practice

5.2: Communicate Truthful Messages

A Better Approach to Risk and Crisis Communication

Business and Marketing Ethics

5.3: Craft Messages to Target Audiences

Crafting a Message

Who's the Audience for Public Relations?

5.4: Communicate to Stakeholder Groups

Stakeholders

Identifying and Prioritizing Stakeholders and Publics

5.5: Using Online and Traditional Media Tools

Succeeding in Media Relations

Creating Social Media Messages

5.6: Pulling It All Together

Crisis Communication Scenario

5.7: Case Study: Crisis Communication and COVID-19

Learning from a Pandemic

COVID-19: From Crisis Management to Sustainable Solutions

COVID-19 Learning and Consequences for International Crisis Communication

Course Feedback Survey

Course Feedback Survey