This chapter reading is a great resource to highlight and reinforce the concepts we learned in the previous video. The chapter begins with the Radio Shack case, which exemplifies the wrong way to communicate bad news. Consider the message, as well as the medium that you would choose in this situation. Also, take a look at the "communication freezers", words that essentially shut down effective communication within your workplace. Do you use these words? What might you say instead to create bridges instead of barriers?
Conclusion
In
this chapter we have reviewed why effective communication matters to
organizations. Communication may break down as a result of many
communication barriers that may be attributed to the sender or receiver.
Therefore, effective communication requires familiarity with the
barriers. Choosing the right channel for communication is also
important, because choosing the wrong medium undermines the message.
When communication occurs in the cross-cultural context, extra caution
is needed, given that different cultures have different norms regarding
nonverbal communication, and different words will be interpreted
differently across cultures. By being sensitive to the errors outlined
in this chapter and adopting active listening skills, you may increase
your communication effectiveness.