Strategic Planning
Completion requirements
Read this chapter, which examines the strategic planning process companies go through to develop, price, promote, and sell their products and services. The first section explains the value proposition and will help you understand why a company may develop different value propositions for different target markets. After reading the chapter, complete the discussion questions at the end of the chapter.
The Value Proposition
Review Questions
- What is a value proposition?
- You
are interviewing for an internship. Create a value proposition for
yourself that you may use as your thirty-second "elevator speech" to get
the company interested in hiring you or talking to you more.