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BUS203: Principles of Marketing
Sections
Course Introduction
Course Syllabus
Unit 1: The Definition and Principles of Marketing
Unit 2: Segmenting, Targeting, and Positioning
Unit 3: Customers and Marketing Research
Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
Unit 5: Distribution and Promotion
Unit 6: Launching a Marketing Campaign
Unit 7: Social Media Marketing
Study Guide
Course Feedback Survey
Certificate Final Exam
Saylor Direct Credit
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BUS203: Principles of Marketing
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BUS203: Principles of Marketing
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Course Syllabus
What is Marketing?
Marketing Fundamentals
The Marketing Mix
Developing and Managing Offerings
Pricing the Product
Price, the Only Revenue Generator
Demand-Based Pricing
The Market is a Place
Promotion Tools and Tactics
Integrated Marketing Communications and the Changing Media Landscape
Advertising and Marketing on the Internet
Social Marketing
Unit 1 Discussion
Market Segmenting, Targeting, and Positioning
The Segmented Market
Approaching the Market
Positioning
The Benefits of Understanding Your Audience
Unit 2 Discussion
Business Buying Behavior
Organizational Buyer Behavior
Using Marketing Channels to Create Value for Customers
Understanding Buyer Behavior
How People Make Buying Decisions
Strategic Planning
Marketing Research: An Aid to Decision Making
Marketing Research and Market Intelligence
Business and Marketing Research Resources
Introducing and Managing the Product
Creating Offerings
Using Supply Chains to Create Value for Customers
Unit 4 Discussion
Channel Concepts: Distributing the Product
10 Rules for a Powerful Brand in Architecture
Advertising
Professional Selling
Types of Marketing Channels
The Sales Force
Public Relations
Media and Public Relations
Unit 5 Discussion
Customer Satisfaction, Loyalty, and Empowerment
Business and Marketing Ethics
Social Marketing
Multicultural Marketing
The Marketing Plan
Marketing Budgets
Marketing Plan Project
Marketing Plan Template
Unit 6 Discussion
Old to New Media
Content Marketing Strategy
Content Marketing Defined
Email and Mobile Direct Marketing
Social Media Platforms
Social Media Marketing 101
BUS203 Study Guide
BUS203: Certificate Final Exam
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