Content Marketing Strategy

Read this article on content marketing. Content needs to be developed and built on keywords. Keywords for the brand or company need to be identified and effectively used. If someone is searching for a plumber and they live in Dallas. They might search for the best plumber in Dallas. Information like this will guide keywords. Developing keywords is not once and done but is ongoing. Google Trends is an excellent place to see how phases trend over time.

Abstract

The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand, product, services, or other entity. To this extent, digital inbound marketing encourages a customer-centric perspective in which organizations have to focus on helping consumers and involving them in the value-delivering process. An important component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this paper was to provide an examination of ‘content marketing' and to gain understanding of the key dimensions of this digital marketing strategy, with its underlying tactics that can be implemented by companies in online environments. The insights presented in this study contribute to the content marketing strategy, as a viable strategy to other interruptive marketing techniques.

Keywords: content marketing, digital inbound marketing, digital marketing, marketing strategy, online marketing, JEL Classification,  M31.

Source: Simona Vinerean, https://marketing.expertjournals.com/23446773-511/
Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 License.