Marketing Budgets

Listen to this lecture, which discusses where to spend your marketing dollars and the costs associated with different types of marketing vehicles. This information is an essential component of the marketing plan. Without a budget, you cannot implement the marketing plan. Many external factors will affect the marketing budget.

Source: Mark Juliano and Carnegie Mellon University
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.

Last modified: Wednesday, April 6, 2022, 5:23 AM