Social Media Marketing 101

Read these sections. Instagram, Twitter, and Facebook include short videos. LinkedIn is a business networking site. Twitter is focused on news, and is not a suitable venue for marketing unless that is where your customers already are. Instagram is a photo-sharing site. YouTube is a platform where users can upload and share videos. Pinterest is strong with particular niches, such as do-it-yourself.

Social Media Marketing 101

Goals & Objectives

By the end of this course you will be able to:

1. Explain what each social media platform is used for.

2. Select an appropriate social media platform for your target audience and marketing goal.

3. Describe the rules of posting on each social media platform for business purposes.

4. Design a social media post that is purposeful to company goals and encompasses the elements of good graphic design when appropriate.

5. Create marketing posts to the various platforms that adhere to the brand of the company.

To complete this lesson you will need to:
1. Know how to use a digital device​
2. Have a general understanding of business marketing knowledge,
3. Recognize and communicate your organization's vision/mission statement
4. Have business accounts for your business appropriate social media platform; Facebook, Twitter, and/or Instagram.

Benefits of Social Media

Having a social media presence is essential for all businesses, big and small in the twenty-first century. Whether you have a product or a service, social media can boost your audience, visibility, and revenue.

Some companies already have a social media presence but may not be garnering the type of traffic that improves their bottom-line. If that is the case, NextGen can show you how to select the appropriate social media platform, and create eye-catching, effective posts to bring your target market to your business.

Each social media platform targets a different audience, and some target multiple. It is imperative to learn which one targets your specific audience.

Success Story

A Bay Area airport had small planes for rent. But business was slow because they were simply targeting pilots trying to rack-up hours. Turns out there was a larger audience they could target through social media, tourists looking for aerial Bay Area tours. Business took-off.

Source: Colin Bennett,
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.