Email and Mobile Direct Marketing

Read this chapter. Email marketing is one of the more effective ways to reach customers. Email is owned media, which means you control the content and own the email list. You can use email in conjunction with social media to continue engagement with your audience.

Learning Objectives

In this chapter, you will learn:

  • The basics of email strategy.
  • How to structure and design an effective marketing email.
  • How to plan and execute a successful direct marketing campaign using email.
  • Techniques for measuring and optimising your email campaigns.
  • How mobile can tie into and enhance your direct marketing campaigns.

Source: Rob Stokes,
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.