Strategic Planning
Completion requirements
Read this chapter, which examines the strategic planning process companies go through to develop, price, promote, and sell their products and services. The first section explains the value proposition and will help you understand why a company may develop different value propositions for different target markets. After reading the chapter, complete the discussion questions at the end of the chapter.
Components of the Strategic Planning Process
Review Questions
- What factors in the external environment are affecting the "Big Three" U.S. automobile manufacturers?
- What are some examples of Walmart's strengths?
- Suppose you work for a major hotel chain. Using Porter's five forces
model, explain what you need to consider with regard to each force.