Strategic Planning
Completion requirements
Read this chapter, which examines the strategic planning process companies go through to develop, price, promote, and sell their products and services. The first section explains the value proposition and will help you understand why a company may develop different value propositions for different target markets. After reading the chapter, complete the discussion questions at the end of the chapter.
Where Strategic Planning Occurs within Firms
Review Questions
- What different levels of planning can organizations utilize?
- Give an example and explain how a corporation that wants to help
protect the environment can do so at its corporate, business, and
functional levels.