Strategic Planning
Read this chapter, which examines the strategic planning process companies go through to develop, price, promote, and sell their products and services. The first section explains the value proposition and will help you understand why a company may develop different value propositions for different target markets. After reading the chapter, complete the discussion questions at the end of the chapter.
Strategic Portfolio Planning Approaches
Key Takeaway
A group of businesses is called a portfolio.
Organizations that have multiple business units must decide how to
allocate resources to them and decide what objectives and strategies are
feasible for them. Portfolio planning approaches help firms analyze the
businesses relative to each other. The BCG and GE approaches are two or
the most common portfolio planning methods.