Embracing Big Data and Data Analytics

Key to priming an organization to be leaders in big-data and analytics is creating a culture that values transparency and trust. This has been a theme we see not only in terms of analytics but throughout leadership theory. Building an organizational culture that values transparency of information supports an atmosphere of trust and openness. Scholars also refer to relational transparency as a primary component of authentic leadership. This concept addresses presenting one's authentic self by openly discussing thoughts and feelings, within appropriate limitations. The benefits of transparency within an organization are also highlighted in the Cleveland Clinic case study. By displaying metrics openly, organizations hold themselves accountable to improve weak areas and encourage members to present new, innovative solutions.

Along these same lines, transparency is only meaningful if data is easily accessible in a relatively useful manner. Organizations can support analytic driven culture by creating systems that put company metrics at the fingertips of many users. Individuals throughout an organization should be able to access data, and understand the implications of said data, in a relatively reasonable time and manner. This relates back to building an organization that has is data-literate through empowerment and training of all employees so that big-data and analytics is woven throughout the organization. According to a survey of executives, 56% stated that the largest obstruction to reaping the benefits big-data offers is that the information is siloed or trapped in certain departments or by certain individuals. By educating employees on how to access and appropriately use metrics, leaders can feel assured that big-data adoption and benefits will be met efficiently and effectively.

Oftentimes, transparency in metrics is thought to present damaging results. However, companies should consider if and how the benefits outweigh the risks. A report conducted on using survey data at universities states that, "In order to use data to initiate institutional change, transparency is crucial". Transparency allows organizations to both confirm where their strengths are concentrated and identify weaknesses for improvement. When an organization fosters a culture of transparency, they must also be prepared for open discussion and debate in order to welcome creative and innovative solutions.

Similarly, they must recognize that revealing up data in a transparent way may incite demand for more data and more information. The disclosure of data in a "warts-and-all-approach" allows leaders to breed an atmosphere of trust among employees and clients by showing them that, regardless of the implications, honesty is a shared value of the organization. Organizations should feel confident that, "the right data to make the right decisions that support the right outcomes in the right moment" is the intention and goal of all members and leaders.