Customer Relationship Management
Completion requirements
Read this article and focus on how different departments within a business use customer data for CRM. Then, complete the case study. What data did the company collect for database marketing? How did this company use database marketing to improve customer relationships (CRM)? The case study was an example of a real-world CRM process used to improve customer interaction.
Sales Force Automation (SFA)
Sales Force Automation automates sales force-related activities such as:
Tracking leads
Scheduling sales calls or mailings Tracking responses Generating reports