Types of Data Sources
Completion requirements
Data can be collected from multiple internal and external organization sources. This article reviews some of the most common types of data and how it's classified, internally or externally. Be sure to answer the Practice Questions to demonstrate your understanding of the material.
Types of Data Sources
10-K
A common report required of all publicly traded companies is the 10-K. This is an annual report that all public companies in the US have to file with the US Securities and Exchange Commission (SEC).
Figure 2 shows Apple's 10-K's table of contents, and illustrates common types of data used. Note how much of it is quantitative based (Item 6 for example,) however other data, such as leadership biographies (Item 10), also provides context.
Figure 2. Apple's 10-K