Working with Data from Testing

Usability evaluations can capture two types of data: qualitative data and quantitative data. Quantitative data notes what actually happened. Qualitative data describes what participants thought or said.

Once you have gathered your data, use it to:

  1. Evaluate the usability of your website
  2. Recommend improvements
  3. Implement the recommendations
  4. Re-test the site to measure the effectiveness of your changes.