Global Business Strategies for Responding to Cultural Differences

This section explains the nuances of global integration and local responsiveness balance when responding to cultural differences for global management via the four global business strategies. After reading the article, take the quiz to check and gauge your understanding.

Learning Outcomes

  • Explain export strategies for global management.
  • Explain standardization strategies for global management.
  • Explain multidomestic strategies for global management.
  • Explain transnational strategies for global management.


Source: John Bruton, Lynn Bruton, and Lumen Learning, https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/responding-to-cultural-differences/
Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 License.