A key takeaway from this article is that "the purpose of operations is to keep the organization functioning while the purpose of a project is to meet its goals and conclude. Therefore, operations are ongoing while projects are unique and temporary". Why is this such an important distinction? Projects have a beginning and an end. Operations always hum along in the background while everyone else works on projects. Which category does BI fit into? What does the BI analyst do? List up to 10 activities. Which of these consists of persistent monitoring? Maybe there is an aspect the business decision-makers want to observe daily, weekly, or monthly. This could be production levels, hiring rates, training costs, or anything else. These would be considered operational activities. These are normally almost fully automated via dashboards with little input from the analyst once the program is set to run. There may be some analytic process you add before you submit the regular report, but you are not creating something unique and new. If this is all a firm uses its BI capacity for, it wastes a valuable resource that should be constantly put to work on long- and short-term projects to answer strategic-level questions.
Project Attributes
A project has distinctive attributes that distinguish it from ongoing work or business operations. Projects are temporary in nature. They are not an everyday business process and have definitive start dates and end dates. This characteristic is important because a large part of the project effort is dedicated to ensuring that the project is completed at the appointed time. To do this, schedules are created showing when tasks should begin and end. Projects can last minutes, hours, days, weeks, months, or years.
Projects exist to bring about a product or service that hasn't existed before. In this sense, a project is unique. Unique means that this is new; this has never been done before. Maybe it's been done in a very similar fashion before but never exactly in this way. For example, Ford Motor Company is in the business of designing and assembling cars. Each model that Ford designs and produces can be considered a project. The models differ from each other in their features and are marketed to people with various needs. An SUV serves a different purpose and clientele than a luxury car. The design and marketing of these two models are unique projects. However, the actual assembly of the cars is considered an operation (i.e., a repetitive process that is followed for most makes and models).
In contrast with projects, operations are ongoing and repetitive. They involve work that is continuous without an ending date and with the same processes repeated to produce the same results. The purpose of operations is to keep the organization functioning while the purpose of a project is to meet its goals and conclude. Therefore, operations are ongoing while projects are unique and temporary.
A project is completed when its goals and objectives are accomplished. It is these goals that drive the project, and all the planning and implementation efforts undertaken to achieve them. Sometimes projects end when it is determined that the goals and objectives cannot be accomplished or when the product or service of the project is no longer needed and the project is cancelled.