Market Segmenting, Targeting, and Positioning
Completion requirements
Let's consider segmenting, targeting, and positioning (STP), known as the strategic marketing formula that helps marketers identify and segment their audience, target their market, and post their products to cultivate their desired brand position.
Selecting Target Markets and Target-Market Strategies
LEARNING OBJECTIVES
- Describe the factors that make some markets more attractive targets than others.
- Describe the different market-segmenting strategies companies pursue and why.
- Outline the market-segmentation strategies used in global markets.