Creating Offerings
Completion requirements
Think about why you purchase things. In this section you will read material on offerings and distinguish between the three major components of an offering: product, price, and service. Summarize the points for both sides of a product-dominant and a service-dominant approach, Review how each component composes different types of offerings. Then distinguish between technology platforms and product lines.
Types of Consumer Offerings
REVIEW QUESTIONS
- What are the four types of consumer offerings? How do they differ from one another?
- Is it possible for cemetery plots or caskets to be a shopping good or a specialty good? Or are they always unsought goods?