Creating Offerings
Completion requirements
Think about why you purchase things. In this section you will read material on offerings and distinguish between the three major components of an offering: product, price, and service. Summarize the points for both sides of a product-dominant and a service-dominant approach, Review how each component composes different types of offerings. Then distinguish between technology platforms and product lines.
Types of Business-to-Business (B2B) Offerings
REVIEW QUESTIONS
- What types of offerings do businesses buy? How do the offerings differ in terms of how they are marketed?
- As you learned early in the chapter, consumer offering can belong to different categories depending on how the buyer wants to purchase them. Is the same true for business offerings?