Advertising
Completion requirements
Review this chapter, which you read earlier in the course. It discusses different methods of communication employed by businesses to reach their customers, the types of message strategies commonly used, and budgetary issues that companies must consider. This time, answer the discussion questions at the end of the chapter.
The Promotion (Communication) Mix
REVIEW QUESTIONS
- Define each component of the promotion (communication) mix.
- Why is public relations considered a key part of the promotion mix?