Advertising
Completion requirements
Review this chapter, which you read earlier in the course. It discusses different methods of communication employed by businesses to reach their customers, the types of message strategies commonly used, and budgetary issues that companies must consider. This time, answer the discussion questions at the end of the chapter.
Advertising and Direct Marketing
REVIEW QUESTIONS
- Why do you think so many organizations rely on advertising to communicate with customers and potential customers?
- What is the difference between a medium and a vehicle? Give examples of each.
- Why is direct marketing successful even though some consumers may not like it?