Customer Satisfaction, Loyalty, and Empowerment
Completion requirements
Read this chapter, which emphasizes customer communities, loyalty management, customer satisfaction, ethics, laws, and customer empowerment.
Customer Communities
REVIEW QUESTIONS
- Is an influencer panel the same as a community?
- If a company doesn't create an influencer panel, are there still influencers? If so, who are they influencing and how?
- What Internet tools, other than influencer panels, create word of mouth?