Multicultural Marketing
Read this article about international communication tactics, using themes and images that transcend cultural differences. If you publish a website, you are positioned to reach a global audience. English may connect those in international business with a common language, but we still need to be sensitive to cultural differences.
Value of Multicultural Marketing
There are three main values of Multicultural Marketing. First of all is innovation – thanks for this type of marketing, the marketer and the companies have to be always creative to find a new solution, develop new products and marketing strategies. The second value of multicultural marketing is growth – which is the increase in sales and marketplace for the company's brand. Finally, collaboration can be considered as the third value of cross-cultural marketing, which can bring people together and promote the brand and company.