Social Media Marketing 101
Read these sections. Instagram, Twitter, and Facebook include short
videos. LinkedIn is a business networking site. Twitter is focused on
news, and is not a suitable venue for marketing unless that is where
your customers already are. Instagram is a photo-sharing site. YouTube
is a platform where users can upload and share videos. Pinterest is
strong with particular niches, such as do-it-yourself.
Glossary
Terms to Know
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Social Media |
Websites and applications that enable users to create and share content or participate in social networking. |
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A social media site, known for sharing photos, videos, and group pages. |
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A micro-blogging site, 280-character limit called a tweet. |
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A photo and video sharing site, caption character limit: 2,200 characters. Instagram hashtag limit: 30 hashtags. Instagram bio character limit: 150 characters. |
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Post/Content |
A picture, video, or written message |
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(#) Hashtag |
Used to index or mark a word or phrase for filtering and draws attention by promoting or organizing a concept, topic, or term. |
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Engagement |
Anytime a user likes, comments, or follows a specific post. |