Global Business Strategies for Responding to Cultural Differences
Completion requirements
This section explains the nuances of global integration and local responsiveness balance when responding to cultural differences for global management via the four global business strategies. After reading the article, take the quiz to check and gauge your understanding.
Global Business Strategies
Export Strategy
An export strategy is used when a company is primarily focused on its domestic operations. It does not intend to expand globally but does export some products to take advantage of international opportunities. It does not attempt to customize its products for international markets. It is not interested in either responding to unique conditions in other countries or in creating an integrated global strategy.