Global Business Strategies for Responding to Cultural Differences
Completion requirements
This section explains the nuances of global integration and local responsiveness balance when responding to cultural differences for global management via the four global business strategies. After reading the article, take the quiz to check and gauge your understanding.
Key Points
In today's economy, almost all companies must consider the opportunities presented by globalization, but global operations also present significant risks. Companies must research and plan thoroughly before engaging in international operations. And they must choose a strategy that matches their capabilities and objectives. The economies of standardization and the responsiveness of customization are competing pressures companies must resolve. The appropriate strategic choice is essential for a company to make the right choices.