Practice Questions

  1. In designing an export strategy, companies make two broad choices along the dimensions of:
    • global integration and global responsiveness.
    • local integration and responsiveness.
    • global integration an local responsiveness.

  2. MakerBot manufactures 3D printers, which "print" objects by depositing layers of plastic or other materials until the object is complete. Makerbot actively sells its machines to every country in the world but its machines are the same everywhere. Makerbot global strategy is
    • standardization.
    • export.
    • multi-domestic strategy.

  3. JP Morgan Chase is a multinational bank, headquartered in New York City and in London, but it has offices around the world. For example, the bank began operations in Japan in 1924 and in Indonesia during the early 1920s. The bank has operated in Saudi Arabia and India since the 1930s. Because regulations and regulators are unique to each country, JP Morgan Chase has chosen
    • standardization.
    • transnational strategy.
    • a multi-domestic strategy.

  4. China has made a commitment to convert to electric cars and Tesla, an electric car manufacturer, hopes to participate in this market. The company is negotiating to manufacture cars in Shanghai. Most of the car parts will be the same as those built in the US, but adaptation to local conditions and regulations is necessary to appeal to Chinese customers. Tesla foresees a need for a
    • transnational strategy.
    • standardization strategy.
    • export strategy.