Types of Data Sources
Completion requirements
Review these key points on the internal and external data available when constructing a business report to better understand the concepts covered in this piece. These data can also be split into qualitative (description, non-numeric, usually require context) and quantitative (numeric, measure); both are useful. Primary research is research one has done by oneself. Secondary research is research based on other people's primary research. Be sure to do the practice questions to solidify your understanding.
Practice questions
Check Answers
- Customers reporting which store location they prefer to visit and why.
Correct. Qualitative data are non-numeric in origin, and require context, time or variance to have meaning or utility. - research you conduct yourself
Correct. Primary research is research you or a research team would do to fill in any gaps not addressed by secondary sources (research done and presented in books, journal articles or other media). - The gathering, curating, and presenting of material in a new, updated and helpful manner.
Correct. Secondary research is the most efficient form of research. The researcher adds value or new insight by the way they select sources, how they use or reference the sources, and how they present any insight gained from their review.