6. Perspectives

An important observation to make is that in today's perspectives introduced by architectures like the cloud, and by movements like Big Data, there is an underlying economic model that guides directly the way they are addressed. This has not been a common practice in previous eras, but today the "pay-as-you-go" economic models have become an important variable of (big) data production, consumption, and processing.

Which is the value to obtain from Big Data? Big Data is a dynamic/activity that crosses many IT borders. Big Data is not only about the original content stored or being consumed but also about the information around its consumption. Big Data technologies describe a new generation of technologies and architectures, designed to economically extract value from very large volumes of a wide variety of data, by enabling high-velocity capture, discovery, and/or analysis. Even if technology has helped by driving the cost of creating, capturing, managing, and storing information the prime interest is economic: the trick is to generate value by extracting the right information from the digital universe.