This article describes what the human brain is doing when we define the problem (requirements and scope), plan for problem-solving (select datasets and filter or standardize and clean them for relevant information), and engage in the creative thinking process that is analysis. The author differentiates the creative process from the analytical process she terms "insight problem solving", but without creativity, the analyst would not know which methods to apply to the dataset and would have more difficulty expressing their findings in a way that is actionable for the decision-maker. To do this effectively requires a certain amount of empathy to understand what the decision-maker needs and in what format so that they can digest it most thoroughly and see the action steps needed for implementation.
It is interesting to see the problem-solving process laid out in a neurological sense when it is second nature to seasoned analysts. The author describes Tversky and Kahneman's thinking processes that allow analysts to figure out big problems while driving home in light traffic as if on autopilot. One analyst claims to solve most problems by walking away from her computer, riding her bike, or going rollerblading. Sometimes, like figuring out where we left the remote, the important things are fleeting and can only occur to us when we are doing something else. How might you have solved an important thinking problem in an unlikely place or while doing something non-analytical?
4. Role of the Environment
In much of the past work the focus has been on treating creativity as largely an internal process engaging the DMN to assist in making novel connections in memory. The suggestion has been that "individual needs to suppress external stimuli and concentrate on the inner creative process during idea generation". These ideas can then function as seeds for testing and problem-solving. While true of many creative acts, this characterization does not capture how creative ideas arise in many real-world creative problems. In these types of problems, the agent is functioning and interacting with its environment before, during and after problem-solving. It is natural then to expect that stimuli from the environment might play a role in problem-solving. More specifically, it can be expected that through passive and active involvement with the environment, the agent is (1) able to trigger an unrelated, but potentially useful memory relevant for problem-solving, (2) make novel connections between two events in memory with the environmental cue serving as the missing link, and (3) incorporate a completely novel information from events occuring in the environment directly into the problem-solving process. I explore potential neural mechanisms for these three types of environmentally informed creative cognition, which I hypothesize are enabled by defocused attention.
4.1. Partial Cues Trigger Relevant Memories Through Context-Shifting
I have previously discussed the interaction between the MTL and PFC in helping select task-relevant and critical memories for problem-solving. It is well-known that pattern completion is an important function of the MTL and one that enables memory retrieval. Complementary Learning Theory (CLS) and its recently updated version suggest that the MTL and related structures support initial storage as well as retrieval of item and context-specific information. According to CLS theory, the dentate gyrus (DG) and the CA3 regions of the HF are critical to selecting neural activity patterns that correspond to particular experiences. These patterns might be distinct even if experiences are similar and are stabilized through increases in connection strengths between the DG and CA3. Crucially, because of the connection strengths, reactivation of part of the pattern can activate the rest of it (i.e., pattern completion). Kumaran et al. have further noted that if consistent with existing knowledge, these new experiences can be quickly replayed and interleaved into structured representations that form part of the semantic memory.
Cues in the environment provided by these experiences hold partial information about past stimuli or events and this partial information converges in the MTL. CLS accounts for how these cues might serve to reactivate partial patterns, thereby triggering pattern completion. When attention is defocused I hypothesize that (1) previously unnoticed partial cues are considered, and (2) previously noticed partial cues are decomposed to produce previously unnoticed sub-cues, which in turn are considered. Zabelina et al. have shown that real-world creativity and creative achievement is associated with "leaky attention," i.e., attention that allows for irrelevant information to be noticed. In two experiments they systematically explored the relationship between two notions of creativity - divergent thinking and real-world creative achievement - and the use of attention. They found that attentional use is associated in different ways for each of the two notions of creativity. While divergent thinking was associated with flexible attention, it does not appear to be leaky. Instead, selective focus and inhibition components of attention were likely facilitating successful performance on divergent thinking tasks. On the other hand, real-world creative achievement was linked to leaky attention. RWPS involves elements of both divergent thinking and of real-world creative achievement, thus I would expect some amount of attentional leaks to be part of the problem solving process.
Thus, it might be the case that a new set of cues or sub-cues "leak" in and activate memories that may not have been previously considered. These cues serve to reactivate a diverse set of patterns that then enable accessing a wide range of memories. Some of these memories are extra-contextual, in that they consider the newly noticed cues in several contexts. For example, when unable to find a screwdriver, we might consider using a coin. It is possible that defocused attention allows us to consider the coin's edge as being a potentially relevant cue that triggers uses for the thin edge outside of its current context in a coin. The new cues (or contexts) may allow new associations to emerge with cues stored in memory, which can occur during incubation. Objects and contexts are integrated into memory automatically into a blended representation and changing contexts disrupts this recognition. Cue-triggered context shifting allows an agent to break-apart a memory representation, which can then facilitate problem-solving in new ways.
4.2. Heuristic Prototyping Facilitates Novel Associations
It has long been the case that many scientific innovations have been inspired by events in nature and the surrounding environment. As noted earlier, Archimedes realized the relationship between the volume of an irregularly shaped object and the volume of water it displaced. This is an example of heuristic prototyping where the problem-solver notices an event in the environment, which then triggers the automatic activation of a heuristic prototype and the formation of novel associations (between the function of the prototype and the problem) which they can then use to solve the problem. Although still in its relative infancy, there has been some recent research into the neural basis for heuristic prototyping. Heuristic prototype has generally been defined as an enlightening prototype event with a similar element to the current problem and is often composed of a feature and a function. For example, in designing a faster and more efficient submarine hull, a heuristic prototype might be a shark's skin, while an unrelated prototype might be a fisheye camera.
Research has shown that activating the feature function of the right heuristic prototype and linking it by way of semantic similarity to the required function of the problem was the key mechanism people used to solve several scienitific insight problems. A key region activated during heuristic prototyping is the dlPFC and it is believed to be generally responsible for encoding the events into memory and may play an important role in selecting and retrieving the matched unsolved technical problem from memory. It is also believed that the precuneus plays a role in automatic retrieval of heuristic information allowing the heuristic prototype and the problem to combine. In addition to semantic processing, certain aspects of visual imagery have also been implicated in heuristic prototyping leading to the suggestion of the involvement of Broadman's area BA 19 in the occipital cortex.
There is some degree of overlap between the notions of heuristic prototyping and analogical transfer (the mapping of relations from one domain to another). Analogical transfer is believed to activate regions in the left medial fronto-parietal system (dlPFC and the PPC). I suggest here that analogical reasoning is largely an internally-guided process that is aided by heuristic prototyping which is an externally-guided process. One possible way this could work is if heuristic prototyping mechanisms help locate the relevant memory with which to then subsequently analogize.
4.3. Making Physical Inferences to Acquire Novel Information
The agent might also be able to learn novel facts about their environment through passive observation as well as active experimentation. There has been some research into the neural basis for causal reasoning, but beyond its generally distributed nature, we do not know too much more. Beyond abstract causal reasoning, some studies looked into the cortical regions that are activated when people watch and predict physical events unfolding in real-time and in the real-world. It was found that certain regions were associated with representing types of physical concepts, with the left intraparietal sulcus (IPS) and left middle frontal gyrus (MFG) shown to play a role in attributing causality when viewing colliding objects. The parahippocampus (PHC) was associated with linking causal theory to observed data and the TPJ was involved in visualizing movement of objects and actions in space.