BLUF

BLUF is used for effective communication. It helps manage a reader's load as most readers' priority is to get through all text or copy quickly and efficiently. This way, the reader can grasp the main idea or the whole thought of a write-up fast. The BLUF approach can help you better organize your thoughts by starting with the big idea that you want to convey. For writers, there is nothing wrong with announcing the BLUF convention while the article is in draft form. Doing so might give the author a sense of clarity because the essay's purpose is stated early on, and having it written out can keep the writer on task.

BLUF communications place the main point of a message at the beginning and then follow it up with the context. In addition, it is used to enforce speed and clarity in delivering reports and emails. It is followed by essential background information that summarizes or enumerates the considerations (events or prior decisions) that led to the bottom line.

For example:

BLUF: I need you to approve both the design and content of the attached flyer by noon on August 10.

This flyer is for an upcoming conference at which we are exhibiting. I have included information about the upcoming classes we are offering, our contact information, and a list of the services we offer.

By putting the bottom line up front, the example above gives the receiver what is expected of them and the task's level of priority. It also produces more effective and concise communication, which guarantees that the critical information does not get overlooked. BLUF techniques can help people communicate quickly and effectively. Studies show that organizations with effective communications produced a 47% greater return to shareholders over five years. Moreover, BLUF enables the receiver of a message to decide much faster. People who are busy, time-constrained, or overloaded with lots of information will appreciate concise BLUF writing, which in turn will pay dividends in trust, respect, and appreciation from the target audience.