4. Objectives of the Research

Consistent with the problem statement, the primary objective of this study was to explore the design of performance dashboards in relation to achieving organisational strategic goals. This included observing dashboards in an organisation in comparison with the theoretical criteria for designing a dashboard, focusing on the areas of dashboard content, analysis, visual effects, functionality, and platforms. To complement and add context to the primary objective, the secondary research objectives were: to evaluate the dashboard platform used in an organisation for insight into whether the platform could be Microsoft Excel or web-based; to assess the BI maturity, the generation of dashboards used, and the evolution of reporting in the organisation; and to assess the success of dashboards in a manufacturing firm.