The study in this article provides reasons why BI is not fully implemented in some organizations. The thematic approach to determining why the technological tools are or are not used by managers provides an actionable set of areas where improvements can be made. One aspect that may relate to our discussions on asking the right questions is, "do managers really need to know how to use BI tools?" In many organizations, managers have enough knowledge about specialized data and tools to know how to task their specialists (BI analysts, in this case) to use them to answer their requirements. This can give analysts too much power in organizations with poor systems, whose data quality is questionable, or with authoritarian cultures where analysts fear giving the "wrong" answer. But in a highly effective environment, managers manage, and analysts analyze.
Research design and methodology
Thematic analysis of qualitative data
Ruhode states that themes come both from the data (an inductive approach) and from the investigator's prior theoretical understanding of the phenomenon under study (an a priori approach). In a priori approach, themes come from the characteristics of the phenomenon being studied as understood by the researcher. A researcher's values, theoretical orientations, and personal experiences can be sources of themes in a priori approach. In this study, a priori approach was used.