Recommendations and conclusion

Conclusion

In conclusion, analytics is the enabler of success for the organisation under study. Managers need to make informed and timely decisions based on facts to stay abreast of competition, improve service delivery, have awareness of changing markets, and streamline processes. Analytics is a driver of achieving these objectives and ensuring success and sustainability for the organisation. It has been established that the usage of analytics is low within the organisation under study and there are specific factors that contribute to managers not using the analytical tools. Interviews and electronic survey questionnaires have highlighted the main causes of low usage. The key areas to address include establishing a process owner at an executive level and crafting an analytics innovation strategy that includes processes, technology, and people. The organisation has focussed on technology. However, it has neglected the people component. People are critical to the success of any technology as the value of the toolsets lies in the actual usage, which increases return on investment. To balance the people component, customised training must be implemented. To establish confidence in data quality, batch monitoring must be implemented with immediate effect. These initiatives could change the organisation and information culture over time and entrench analytics, creating a flourishing and successful organisation.