Occupation-Specific Information

Tasks

Importance Category Task
89 Core Respond to requests for information from the media or designate an appropriate spokesperson or information source.
85 Core Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
85 Core Post and update content on the company's Web site and social media outlets.
85 Core Write press releases or other media communications to promote clients.
81 Core Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
80 Core Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
79 Core Coach client representatives in effective communication with the public or with employees.
78 Core Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
73 Core Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
72 Core Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
69 Core Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
69 Core Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
63 Core Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
60 Core Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
59 Core Prepare or deliver speeches to further public relations objectives.
66 Supplemental Coordinate public responses to environmental management incidents or conflicts.
46 Supplemental Develop marketing campaigns for environmental technologies or services.
45 Supplemental Purchase advertising space or time as required to promote client's product or agenda.