Crisis Types

In this video, you will explore four main types of crises, each requiring unique responses: illegal behavior, technical breakdowns (including accidents and recalls), mega-damage events, and human errors or organizational misdeeds, with or without injuries. Understanding the significance of these crises is crucial for organizations to effectively tailor their crisis communication strategies, mitigate potential damage to their reputation, and maintain stakeholder trust and confidence. Effective crisis response to illegal behavior may involve legal counsel and immediate corrective actions, whereas addressing human errors may require transparency, accountability, and organizational reforms to prevent recurrence.