Quantitative PR Research
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In this video, you will explore various quantitative research methods utilized by PR professionals, such as tracking metrics like likes, shares, and comments, to gauge the effectiveness and reach of a campaign in the digital sphere. Additionally, you will examine how these metrics provide valuable insights into audience engagement and interaction, empowering PR practitioners to refine strategies and optimize campaign performance.
Source: Tony Grandlienard, https://www.youtube.com/watch?v=lduW62kLJB8
This work is licensed under a Creative Commons Attribution 3.0 License.