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In this video, you will be introduced to the concept of issues management within the PR context, which revolves around collaborating with both internal and external stakeholders to identify potential problems, trends, and industry shifts that could affect an organization's success. For example, a PR team for a global airline might anticipate public concerns about safety regulations following an aviation incident, prompting them to proactively communicate updates and reassure passengers about safety measures.
Source: Audra Lawson, https://www.youtube.com/watch?v=MH906tT0giQ
This work is licensed under a Creative Commons Attribution 3.0 License.