Decision-Making

In this video, we'll delve into the third stage of the issues management process: decision-making. This stage involves analyzing four key prioritization areas: consequences, probability, severity, and impact timescale. For example, consider a PR team for a food company facing a potential product recall due to contamination concerns. They must assess the consequences of the recall on public health, the probability of further incidents, the severity of the contamination, and the impact timescale on the company's reputation and bottom line.